Wikipedia pilots articles via SMS http://www.bbc.co.uk/news/technology-24662267
All in a day’s work. Imagine building a house in just five hours, and I’m not talking about a Lego mansion, I’m talking about a real structure that you can live in. Dutch designer Pieter Stoutjesdijk has created an emergency shelter that can be snapped together in just five hours, reports Fast Company. Stoutjesdijk’s open source design is meant to bring shelter to people who lose their homes in a disaster. And while we’re on the topic of open source construction, check out this interview with WikiHouse co-founder Alastair Parvin, who shares details on where the open source construction set is heading.
We Must Design Every System for Privacy
If we don’t want a total surveillance society, we must consider surveillance a kind of social pollution, and limit the surveillance impact of each new digital system just as we limit the environmental impact of physical construction.
For example: “Smart” meters for electricity are touted for sending the power company moment-by-moment data about each customer’s electric usage, including how usage compares with users in general. This is implemented based on general surveillance, but does not require any surveillance. It would be easy for the power company to calculate the average usage in a residential neighborhood by dividing the total usage by the number of subscribers, and send that to the meters. Each customer’s meter could compare her usage, over any desired period of time, with the average usage pattern for that period. The same benefit, with no surveillance!
We need to design such privacy into all our digital systems.
First point/theory, as mentioned by Paul Rayment, the user scenario when watching TV is that the smartphone or tablet is out too, it is a dual screen TV watching world out there, so the TV ad is darn effective (could be interesting to see download numbers while the ad is aired and immediately after).
Second point/theory, playing a casual game is filled with stigma in the public sphere (your article is a great example of this; you are “embarrassed” to tell what level you are on!), putting casual games ads on TV makes playing the game less stigmatized, it is giving it ‘credibility’, thus making people play more and even give them an opportunity to dare spread it through word of mouth.
Thanks for a good article, would you know whether this was the first time in the whole of US (“last week”) that the commercial aired on TV?
Paid-for online news ‘makes gains’ http://www.bbc.co.uk/news/technology-22961025
Also, young find news most commonly through social tools.
“Big Fish and WildTangents that pioneered casual gaming and hidden objects are thriving with what’s perceived to be an outdated model. That content is showing up in new places now. It’s adapting to where consumers are.”
Targeting low income kids with health games:
Compete on energy savings with your neighbour
Earn points for recycling.
Or not sure where to start? “get personalized suggestion for steps to take and products to use. Compare and share points earned with friends and family. Stay motivated. Have fun!”:
Also, here is an idea that won a prize over at thefuntheory.com :
Starbucks have used their wide digital community to generate ideas to new solutions and products for the company.
Matthew Guiste, Director of Global Social Media at Starbucks talks hear about Open Innovation & Social Media.
MyStarbucksIdea.com generated around 100.000 ideas for new products and business improvements. Furthermore Matthew talks about how to engage with 15 mill. fans on Facebook, Twitter and Foursquare.